YouTube for Artists - Complete Guide
By SongRocket
YouTube for Artists: Complete Guide
Posted by SongRocket Team on
YouTube remains a powerful platform for music discovery—second only to streaming services. Here's how to optimize your presence and unlock the platform's full potential as an artist.
Setting Up Your Official Artist Channel
Claim your Official Artist Channel (OAC) through your distributor to access exclusive features that separate professional artists from casual uploaders.
OAC Features You Unlock:
Unified Channel
All uploads across multiple channels appear in one place
Artist Profile & Bio
Professional artist page with customizable bio and imagery
Music Shelf
Dedicated section displaying all your releases in one place
YouTube Music Integration
Seamless connection with YouTube Music app and playlists
Content Strategy for Artists
Diversify your content to maximize reach and engagement:
Music Videos
High-production visual content
Lyric Videos
Cost-effective, high engagement
Live Performances
Showcase your talent raw
Behind-the-Scenes
Build personal connection
YouTube Shorts
Best for discovery—vertical clips, song snippets, and viral moments
Quick Tips
- Post Shorts consistently—they're YouTube's fastest-growing format
- Add Spotify links in descriptions to drive streaming
- Use end screens to promote other videos
- Optimize titles and tags with relevant keywords
Growing on YouTube? Don't Forget Spotify
Use SongRocket to pitch your music to playlist curators and grow across all platforms.
Start Your Campaign →