Case Study & SongRocket Review
Real success stories from our platform
I'm happy to share some of SongRocket case studies review every now and then. Especially if we have some really success with a track.
INNA - Global Records
INNA is probably the most famous artist roster on SongRocket besides Timmy Trumpet. The trusted label GlobalRecords is pitching into SongRocket.
INNA is well known in the industry collabed with R3HAB and Sash! "Rock My Body" or with J Balvin with "Cola Song"
Here is a snapshot of the last campaign from her label:
Dennis Bro - TikTok Influencer
Dennis Bro is a TikTok influencer and very popular on Instagram, his videos are getting viral every time besides that he also produces songs with catchy beats and vocals.
He has been a valued customer and we appreciate his trust in our company.
Running Up That Hill - Skye Holland & Steve Kroeger
The next one is "Running Up That Hill" covered by Skye Holland and Steve Kroeger was released with Prodigy Music Group.
The release was on the 17. June, that's the day when the track was pitched into SongRocket as well.
Spotify for Artists showing 438,164 streams and growing
So not everyone was or is a fan of the track especially with a cover when the original was just being discovered through Netflix (Stranger Things).
But it does have some nice playlists adds over the next few weeks as the campaign did run till July. It has been picked up by the editorial list from Spotify (Tropical House) on the 12. of August, Discovered Weekly and Radio.
So the peak we had after few weeks later was 11k streams on one day.
Top 100 of 3,270 playlists for this song - including Spotify's Tropical House editorial
It worked for the algorithm from Spotify from saves and has been added to private lists as well. It's very important that the Discovered Weekly and Radio gets triggered. If that does not happen, you know something isn't right.
Source of streams showing healthy balance: 46% Spotify algorithmic, 18% listener's own playlists, 20% other listener's playlists
You can clearly see a solid and healthy balance between algorithmic playlists, editorial and private playlists.
So far the track has done 450k in Streams since 17. June and hit different radio stations as well. It will be interesting to see how it will unfold in the next few weeks and months.
Again this is a good example, not every track will find a position in the Spotify streaming world, a lot of factors are to consider. The most important: no fake streams and a healthy Spotify Artist account. It also proves that just because you haven't been added on an editorial on day one doesn't mean you can't get added later on.
I like to mention as well SongRocket doesn't guarantee any playlist adds nor placement.
SongRocket Deck Sheet
Want to see more?
Check Mike Warner's analysis or download our deck sheet with more examples.
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