General Tips & Music Industry

Spotify New Feature Discovery Mode How Artists To Get More Listener

Discovery Mode is an algorithm that helps promote undiscovered artists on Spotify's platform by analyzing user data such as listening habits, playlists they follow or create themselves, as well as what other people with similar tastes are currently enjoying. This information allows them to better understand which songs will resonate with listeners who might not have heard them before - giving those unknown musicians a chance at stardom! Spotify has been slowly rolling out and testing Discovery Mode not at zero cost. 

Discovery Mode allows users on Spotify’s free tier access to select tracks from labels and artists that have opted into the program. It’s designed as an incentive for listeners who are considering upgrading their account; they get access to more content than they would normally receive on the free tier in exchange for listening ads between songs.

How this works is, if you opt in (eligible) songs to Discovery Mode, these songs will start to appear more often in other artists’ Radio playlists. You’ll see in your Spotify for Artists reporting more Radio plays. And your songs will also autoplay more frequently after people finish listening to similar artists’ albums and playlists.

Spotify will basically test your song in more Radio playlists and prioritize your song within the autoplay feature. 

If you're an artist or label looking to maximize the reach of your music, then Spotify's Discovery Mode is a great way to do it with the standard playlisting of individual curators with playlists.