General Tips & Music Industry

Music Marketing 2024

As the music industry continues to evolve, so too must artists’ marketing strategies. In 2024, streaming services and TikTok will be two of the most important tools for successful music marketing.

1. Streaming has become an essential part of any artist’s career in recent years, with over half a trillion streams worldwide in 2020 alone. To maximize success on these platforms, it is critical that artists understand how to best utilize them for their own benefit; this includes understanding which platforms are best suited for their specific audience and genre as well as knowing what type of content works best on each platform.. Additionally, utilising smart playlist placements can help increase exposure and engagement from fans who may not have been previously aware of your work or may have missed out on your releases otherwise. By taking advantage of streaming opportunities available now while also remaining mindful about future developments such as AI-driven curation algorithms that could further shape user experiences down the line – you can ensure you stay ahead when it comes to maximising reach via streaming services in 2024!

2. TikTok is another important piece when it comes to developing a comprehensive music marketing strategy moving into next year; its ability to bring together users from all around the world makes it an invaluable tool for connecting with new audiences beyond traditional social media sites like Instagram or Twitter . Utilising creative concepts such as challenges , hashtag campaigns , viral trends , personalised videos etc., allows musicians greater control over how they engage with potential fans online compared more passive approaches like radio play or press coverage . Furthermore by leveraging influencers within niche communities relevant specifically related genres/styles – one can effectively create authentic connections between themselves and target demographics through organic content creation & sharing processes unique only found within Tik Tok's ecosystem !

No doubt some things have changed in the Industry the past couple of years. We still think there is a high chance to go viral even as indie artist, record label with marketing strategies. 
How to get viral in 2024? Playlists and TikTok are playing still key in this business. 

3. We also think Instagram with ads directing to your own music profile is one of the strategies in 2023 as well. But why would people click on the link? And how much does it cost? 

The cost per click can be between 0.002 - 0.8 USD. Which is a huge difference. This is depending on the regions countries you choose and where the ads are place such as Instagram (Story, Feed, Reel, Messenger) same with Facebook. 

People tend to skip unless it's a catchy video. So even someone clicks on the link you would still need 30 sec for the song to get played and counted as a stream on Spotify. So it's a very costly part.  
You could also place an ad for your own playlist so the chances are higher to get people on board and the track played through. 

If you feel uncomfortable with creating Ads or want SongRocket help with your Ad creation, don't hesitate to contact Luk@songrocket.com.